The Good Coffee Cartel: Journal RSS



The 7 Principles of The Good Coffee Cartel

When we had the idea for The Good Coffee Cartel it was based on some basic principles. Most of them you could probably apply to running any business, but we don't know about that. Here they go: #1: Coffee should be sourced responsibly. We have an obligation to the farmers and workers at origin, the baristas in the shop and YOU - the drinker - to make sure that the right money is going into the right pockets. This ensures sustainability and improvement across the board and means that we will be able to get good coffee long into the future. It is also the right thing to do.   #2: Coffee should always be delicious. Because it doesn't have...

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